Tiffany (Jiaqi Cheng) is a seasoned communications leader with nearly 15 years of experience across the consumer, healthcare, internet, and technology industries. She specializes in brand communications, corporate reputation, and executive communications, with a strong track record of building high-impact strategies that enhance brand equity and trust.
She began her career at Procter & Gamble China, focusing on scientific communications and technical marketing for leading hair care brands. She later pursued a Master’s degree in Brands, Communication, and Culture at Goldsmiths, University of London, further strengthening her expertise in brand and cultural communications.
After returning to China, Tiffany joined Johnson & Johnson, where she led integrated communications for skincare brands. After nearly a decade in FMCG, she transitioned into the technology sector in 2021 and joined Amazon as PR and Communications Lead for Amazon China Global Store, where she led strategic PR and communications initiatives supporting business growth and brand reputation.
She currently leads PR at a fast-growing XR glass brand, where she builds communications strategies from the ground up and shapes its brand PR at the intersection of XR and AI.
Outside of work, Tiffany is an active writer and content creator on YouTube and RedNote. She lives in Beijing with her family.
This site showcases her latest professional portfolio, blogs and photograph/video production.
JiaqiCheng.com 