Tiffany (Jiaqi Cheng) is a seasoned communications leader with over a decade of PR experience across the consumer, healthcare, internet, and tech industries. She specializes in brand communications, media relations, corporate communications and reputation management, with a proven track record of developing high-impact communications strategies that enhance brand equity and corporate trust.
She began her career in 2011 at P&G China as a Communications Manager, where she focused on scientific communication and technical marketing for well-known hair care brands including Head & Shoulders, Pantene, and Rejoice. After three years, she decided to further her professional expertise by pursuing a Master’s degree in Brands, Communications, and Culture at Goldsmiths, University of London. Following her studies, she returned to Shanghai and joined Johnson & Johnson as a Senior Brand Communications Manager. In this role, she was responsible for driving brand PR and communications for skincare brands including Neutrogena, Aveeno, Dabao, and Dr. Ci:Labo. After nearly a decade in the FMCG industry, Tiffany transitioned to the tech and internet sector in 2021, bringing her consumer communications experience into the new tech industry—focusing on integrated communications, corporate reputation, and executive thought leadership.
She is currently based in Beijing, where she leads PR and Communications at a leading global tech and internet company. In this role, she develops strategic communications initiatives and acts as a trusted advisor to senior leadership.
Outside of work, Tiffany is an active writer and content creator on Youtube / RedNote. She lives in Beijing with her family.
This site showcases her latest professional portfolio, blogs and photograph/video production.
JiaqiCheng.com 